The cruise line is on-boarding AI. Customers today want options and flexibility-- if businesses want to remain competitive and scale, that often means having vast, complex inventory. But that presents another challenge; ensuring that inventory-- whether it's clothing, hotel rooms, holiday packages, or otherwise-- is managed in a way that optimizes sales and revenue, which can be sold across a multitude of channels. At any given point, the US-headquartered Royal Caribbean Cruise Line has 4.5 million price points available. In an interview with Hospitality Net, Michael Goldner, Vice President of Revenue Management of the cruise line said there is a "price on everything".